5 key disciplines for a successful business

I’ve discovered that there are five key disciplines you need to master if you’re going to have a successful business in this industry:

 

PROFILE

  • To attract clients, you must establish yourself as an authority in your field.
  • The problem is, there are hundreds of thousands of life coaches, business coaches, personal trainers, therapists, etc., in the UK alone.
  • It’s an extremely crowded market.
  • So unless you specialise, it’s going to be almost impossible to attract clients and make a decent living.
  • Someone has probably told you hundreds of times the importance of selecting and dominating a niche.
  • It’s marketing 101.
  • So why do most coaches, consultants, and mentors remain generalists?

 

Fear.

  • They fear that by selecting a niche, they’ll miss out on potential clients. Or that they’ll limit the number of people they can help — the impact they can make on the world.
  • But here’s the thing.
  • Selecting a niche is not like naming your child!
  • No rule says you have to stick to that niche forever.

 

PROMOTION

 

  • Here’s where most Experts get it wrong.
  • They dive straight into advanced promotional strategies like running Facebook Ads, building funnels, writing books, etc.
  • And they’re wasting HUGE amounts of time and money.
  • The best thing to do?
  • Direct outreach on social media!
  • (AND picking up the phone if you have numbers.)

 

PRODUCT

 

  • The big mistake I see a lot of ‘Experts’ making, is they create lots of different products, at various price points, before they even make a sale.
  • You don’t need to sell a book on Amazon, or a digital product for a few dollars.
  • You need ONE product/service, and that one product/service should be priced, at a minimum of £1000 (probably more).
  • That way, you don’t need to get hundreds of clients.
  • Just 4 or 5 clients at £1k/month get you moving!
  • And getting 4 or 5 clients at £1k/month is WAY more comfortable than getting hundreds of people to pay a small amount for a digital product or seminar ticket.

 

PITCH

 

  • To be successful as an expert, The number one skill you need to master is pitching.
  • Specifically, developing a process that enables you to serve, sell, and close.
  • Again, many newbie ‘Experts’ seem obsessed with creating a scalable way to pitch their products and services.
  • They want to run live events and webinars, when – the truth is. Setting up one on one conversations with qualified people will far more likely to get results.
  • Selling and closing one on one will always give you the best chance of getting a new client, vs selling to a group of people all at once.

 

PLAN

  • The last mistake I see a lot of people making is they’re thinking and planning too far ahead.
  • They have these grand ideas of where their business might be in 12-18 months, and the fact is, they have no idea about what might be just a few weeks in the future.
  • Whenever I take on a new client, we devise a 5-day strategic plan. It allows the client to get clear and focused on those four weeks to give them the best chance of succeeding and achieving!

 

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