I always like to talk to people, as if they have a certain amount of intelligence. As a small business, I’m sure you have read up about putting keywords into your website pages and made sure you have added your website URL to Google and Google business.
But have you done that ‘deep’ plunge and got into your SEO intensely? Have you started to think more like a professional SEO person?. Here are some tips that you may not have thought about that could get you some more clients!
1) Did you know when you put your keywords into Google to check where your business is showing up? Google uses AI to locate where you are and then gives you a result that’s related to that area in particular. Because of this, it isn’t accurate when you want to research what your customers see when they add a keyword.
So how do you correct this?
Well if you have already set up a Google business page, you should have a Google account. You need to log in into this and go to the locations settings, shown below and switch this off. When you are browsing your browser may ask to switch this back on, but you need to say ‘no’ to this.
2) Another useful tip that may help you when researching what pages of your website are in the google search engine and which ones haven’t passed Googles rules.
Again, go to our Google account shown below. There is an icon called ‘Webmaster toolS’ or ‘Google search console’. In here you need to add all the URLs you have used such as https & HTTP. You will need to leave this to run, as Google will then send spiders to mooch around, this takes a few days.
When you visit again, it will show if Google has found any errors and how you can fix them. It also shows what keywords are working for you or not and lots of other useful information.
3) Quality backlinks.
You may have heard about getting links to your website on other website platforms is right and you get brownies points by Google when it comes to ranking.
If Google likes what you are doing, you will get pushed up google. The more reputable the company your backlink site, the better. We’re talking sites like the BBCNEWS com, theguardian.com, and TheTimes.com.
If you earn a backlink from one of these authority sites, you’ll get a ton of benefits from Google. But obviously, this will cost you money and man.
So what do I do if I cannot afford this?
I recommend starting by getting a sense of which sites in your niche are getting the most attention; you can do this by looking on Google and seeing who comes up on page one. Then focus on getting to know these businesses and discussing maybe swopping your blog information for free or swopping banners (adverts).
4) Fixing errors and speeding up your website are all good things to do that Google likes and will rate you.
All you need to do is get some plugins installed. I recommend the following.
- 404 to 301 – Redirect, Log and Notify 404 Errors