Some useful resources for Designers, Marketers & WordPress Users

You may have thought in this time of lockdown. What could I do to improve my business chances online?

Well, I’ve compiled a list of things you could do and offered some great online resources to get you going.

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1) WHAT DOES MY BRAND LOOK LIKE ONLINE NOW?

Spend some time searching for your-self/business in search engines and social media and put your customer head-on. Try and look at yourself/business from the outside and see if something stands that’s letting yourself/company down and improve it.

  

Perhaps compile a checklist of ten things that are important to improve and won’t take too much time and then compile a list of ten things that are more prestigious jobs, that you could do or perhaps contact me for some support and guidance.
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2)WHAT ARE SOME QUICK FIXES I CAN DO NOW THAT WILL HELP MY BUSINESS ONLINE?

 

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3)WHAT ARE THE BIG JOBS THAT SHOULD BE AT THE TOP OF MY PRIORITY LIST?

1) Litmus.com

Did you know that your website renders differently on different platforms? Yes, unfortunately, they can look different or even not work on various platforms! Litmus helps your check what your website or newsletters email looks like on multiple platforms. This is a great resource.

https://litmus.com/

 

2) Server

Did you know your server has a massive impact on the speed of your website and getting it ranked higher in Google? Also, when you try to work on the backend of your site, you may find this slow and challenge in general. Maybe you joined some server space because you were looking for the cheapest place to get a domain. You are probably paying less money in exchange for a poorly set up server space.

I recommend moving over to these guys it will take some time to sort out, but you won’t regret it and the IT support is fantastic.

https://www.siteground.co.uk/

 

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4)WHAT CAN I DO TO IMPROVE MY BRAND IMAGE QUICKLY?

 

1) Acrylicize

 

If you need some inspiration, this company rocks with contemporary ideas for your office space that will make your brand look amazing.
http://www.acrylicize.com/

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5)WHAT ARE THE BIG JOBS THAT ARE WORTH DOING TO IMPROVE MY BRAND?

1) Book Design Platform

Maybe creating a book would help boost your brand image and step into the tangible world. This website gives you all the tools to do this yourself!

Blurb enables anyone to design, publish, share, and sell their bookstore-quality books. Blurb books feature professional printing, top-notch binding, and a range of creative customization options that customers use to make all kinds of beautiful photo books, from wedding books and cookbooks to baby books, travel books, portfolios, and more.

https://www.blurb.com/

 

2) Webinar platforms and podcasts.

If you look at the apps for podcasts and Ted talks, you will see this is where all the influencers reside. This is a lot of work to get this right as always a competitive arena, but if you think you are ahead of the game, this is where you need to get heard.

https://www.ted.com/talks

 

3) Naming

How much thought have you put into your name and maybe before spending too much time and money on your marketing collateral you should get this right. Heres some great advice that may help you:

https://www.slideshare.net/WolffOlins/a-naming-handbook-from-wolff-olins
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5)WHAT CAN I DO QUICKLY TO HELP MY WEBSITE GET FOUND IN SEARCH ENGINES?

Spend some time using the many plugins that are around. To reduce the size of your pictures and streamline your code.

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6)WHAT ARE THE BIG JOBS THAT WILL IMPROVE MY WEBSITE GET FOUND IN SEARCH ENGINES?

I would suggest getting your website set up with

  • Set up an SSL certificate
  • Set up CDN platform for your images and get your page to swop to the new photos that are popularly called jpeg2000 and webf.
  • Going through your webpages by using the plugin Yoast SEO and getting each page set up for a focused keyword can help your website get found.

I offer a great SEO and blogging package that will also help you.

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7)WHAT RESOURCES CAN HELP ME WITH TIMESCALES AND GETTING JOBS DONE QUICKER?

1) Trello lets you work more collaboratively and get more done.

Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible, and rewarding way.

https://trello.com/

2) WeeTransfer sending large files and won’t break email

Simple file-sharing
No registration
It’s free

https://wetransfer.com/

3) Freepik.com

Our goal is to offer the best high-quality content: illustrations, photos, icons, mockups, and presentations templates
https://www.freepik.com/

4) Marvel app.com

Are you having trouble getting ideas out of people who do not know how to use design software? Some clients want a hands-on approach when designing their websites or apps. This tool is excellent for a team to discuss ideas and what could work and what couldn’t.

https://marvelapp.com/

5) Video

This website has some stunning video that can easily be added to your social media banners with the various free editing resources online.

https://www.pexels.com/videos/

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8)IS THERE ANY RESOURCES OUT THERE I SHOULD KNOW ABOUT AND WHY?

1) Made for event creators

From music festivals and conventions to pop-up dinners and photography classes, build your event on the most powerful and dynamic platform for event creators.

https://www.eventbrite.co.uk/

2) Where content creation happens

Kapwing is a collaborative platform for creating images, videos, and GIFs for your social media platforms.

https://www.kapwing.com/

2) QR codes

They are easy to create and can be added to your business cards & products—a great way of getting your customers online with you.

https://www.qrstuff.com/

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I hope that help you guys.

Please join my Newsletter for ongoing tip bits.

Kind Regards
Helen

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